Boi-1da’s story is one of the most overlooked rise-to-greatness arcs in modern music history.

From a shy kid making beats on FL Studio in his basement…
to producing the biggest song of 2018, the biggest rap beef of the decade,
and the first album to surpass a billion streams in a week.


This is the untold story of how Matthew Samuels, Boi-1da, became the architect behind Drake’s sound, the Toronto sound, and an entire era of hip-hop, R&B, and pop.